The Benefits of Using a Professional Video Production Company
Did you know that people are 85 percent more likely to buy a product after viewing a product video? That might be the most compelling statistic for video marketing you will ever hear.
Now with smart phones and tablets, recording videos is almost effortless. But DIY videos may not be professional enough for your desired outcome. Are you promoting products or branding your name? How about making public service announcements or recruiting employees? If so, then you would probably benefit by using a professional video production company.
DIY vs. a Professional Video Production Company
A video production company can provide expertise and an all-inclusive process. And it goes without saying that a professionally produced video will be of higher quality than a DIY video. KVG is a Nashville video production company that offers high quality video.
Here are four more benefits of working with a production company.
- Access to Professionals. Production companies have access to an array of professional resources that provide many services, including videographers, video editors, animators, script writers, actors, and more.
- Use of Professional Equipment. The professional video cameras and editing software that production companies use will produce a more professional video. Additionally, production companies have all the other necessary equipment. This includes tripods, gimbals, rigs, boom mics, lighting, and even drones.
- New Ideas. Since you’re immersed in your business every day, you may have developed “tunnel vision.” You may have difficulty coming up with creative production ideas. Using a production company brings in fresh ideas. Because people who are hearing about your goals and ideas for the first time have a fresh prospective.
- Project Management. Working with a production company eliminates lots of problems. These problems can arise when you task your team with duties that are generally outside of their range. Additionally, the professionals can manage the rigorous strategic planning process, script writing, video production, video editing, and execution. So, this allows you and your team to continue doing what you do best.