Increased Social Media Audience From 108,000 to 507,000 in One Month
How do you burn your new name into clients’ minds when you rebrand?
How We Solved the Problem
You do something watch and share worthy. Changing your name and your services when you’re already an established brand is a challenge, but the creative team at NovaTech was willing to go out on a limb with somewhat extreme concepts in order to make the splash they knew they needed. NovaTech’s marketing wizards approached us with their concepts, which we contributed to, and then produced. They were looking to get as many eyes as possible on their new branding – and they got them in spades.
In one month of using video on social media, NovaTech increased their social media audience from 108,000 to 507,000 – a 470% increase.