Promotional Videos for Products Should Answer Three Main Questions
If you want to convert prospects into buyers of your products, you need well-produced promotional videos for products. And those videos need to answer three questions about your product:
- What is it?
- Why do I need it?
- How much is it going to cost me?
Basically, those are the main things that all consumers want to know. If your video does a good job of explaining these three things, you are more than halfway to a sale. A professional Nashville video production company like KGV Studios knows how to deliver EXACTLY what you need to get your job done.
Let’s break it down.
Explaining What the Product Is
This is not as simple as it might seem. First, you need to consider the audience you want to sell to. In other words, who is the most likely buyer of your product? Then think about describing your product in terms that would appeal to that buyer.
Explaining Why the Buyer Needs the Product
A laundry list of benefits is not necessarily the way to go. Remember that person you are really singling out to explain your product to? What is that buyer’s point of pain? Is it spending too much money or too much time? Is it being overworked? Could it be not having the right tool? You get the idea. Now think about describing how your product will ease that pain, and then some.
How Much Does the Product Cost?
A US study conducted in 2012 by The NPD Group showed 85% of consumers want the price to be “right” before they decide to buy. It’s possible that you might want to give the exact price in your video, especially if you think the price is “right.” Another way to be more specific without giving an exact price is to compare the price of your product it to a similarly priced item that people purchase without question.
KGV Specializes in Promotional Videos for Products
Promotional videos are about getting the viewer to DO something. They’re about getting results. And that’s exactly what we deliver.