Stand Out with a Brand Story Video
There has probably never been a time in history when there were so many competing voices for people’s attention. So, it’s important for your company videos to really stand out. To create interest in your company and keep people interested, use a brand storytelling video. Your brand story video shows rather than tells what your brand has to offer.
What Not to Tell in Your Brand Story Video
Don’t list general qualities. Almost every brand claims to have high quality products or services, excellent customer service, and a customer satisfaction guarantee. People have heard these same things over and over. They tune it out.
What to Show in Your Video
In your brand video, show how your product is high quality with a demonstration or show what excellent customer service you have by portraying a customer service event that goes above and beyond. Actors in your video should portray the feeling your customers will have if they buy your product or use your service.
Two very strong types of videos that are good at capturing the attention of the audience are humorous videos and sentimental videos. Regardless of the type, focus on a script that connects the people/actors in your video to your potential customers. You want the viewer to feel an affinity with your brand. So, be sure you know your audience and use the appropriate language and tone. See how well the Happy Hiller brand video uses humor and relatable actors (a.k.a “adorable children”) in its video.
KGV Studios Excels in Creating Brand Videos
At KGV Studios, we can help you craft your brand story, write the script, cast the actors, and film and edit your video. In other words, we can do it all for you. Or we can come along side you and assist you in any way that you need to finally get the video you have imagined. Give us a call today, and let’s get started on making your brand story one that stands out from the crowd.